CBS Press Release:
CBS ORDERS MORE “BIG BROTHER”
Broadcast Hit/Internet Sensation To Return for 12th Edition in Summer 2010
Less than a week before the two-hour finale of “Big Brother 11,” CBS is already making plans for Big Brother 12. The network announced today it has ordered another edition of the hit reality series for broadcast in the summer 2010.
The three-times-a-week series has once again turned into a summer sensation, growing its audience both on-air and online for the CBS Television Network and CBS Interactive platforms.
BIG BROTHER 11 is one of only a handful of programs to post growth in its 10th season. Compared to last summer, BIG BROTHER 11 is up +7% in viewers (7.08m from 6.60m), +4% in adults 18-49 (2.5/08 from 2.4/07) and +5% in adults 18-34 (2.0/07 from 1.9/06). Each of the three weekly broadcasts are also posting summer-to-summer growth.
Online, BIG BROTHER 11 is the Number One show on CBS.com and across the CBS Audience Network in all key metrics with 25% more unique users and 94% more video streams than last summer. CBS.com also logged a record 11.6 million votes when Jeff was awarded the “Coup d’État” Power.
BIG BROTHER concludes its 11th edition with a special two-hour LIVE finale and reunion show, hosted by Julie Chen, next Tuesday, Sept. 15 (9:00–11:00 PM ET/delayed PT) as the Final Three (Jordan, Kevin and Natalie) face off for the $500,000 grand prize.