In quite a clever development from Fox, the network will launch a new feature on Thursday nights in conjunction with American Idol. In an effort to boost ratings in the post-Idol slot, cameras will keep rolling Thursdays post results and Fox will interject during it’s 9pm EST hour with footage from the Idol sound stage.
The feature (previously available on americanidol.com), titled “Still Rolling,” will feature the eliminated contestant just minutes after their elimination in real time. This Thursday, April 4, special new episodes of New Girl and The Mindy Project will follow Idol and Fox will use this as a way to increase viewership of two of their sitcoms. Fox’s Exec. VP of marketing, Shannon Ryan, is behind this very clever concept. “We thought it could be interesting to bring that concept — seeing those sort of raw, real, intimate post-show moments and reactions — to our air in these quick pops throughout the night.” Ryan also points out that the judges have a slightly different persona on camera, so this might give viewers a chance to see them in a different light post-results.
The first piece should air around 9:14 p.m. EST and the second piece five minutes later. The other two will follow shortly after (around 9:44 p.m. and 9:52 p.m. EST). While this presents quite a logical challenge technically, Ryan and the Idol production crew on confident they can produce solid fifteen second snippets to give viewers a look at life with the cameras still rolling.