Music City. The site of the 2012 GRAMMY Nominations Concert, marking the academy’s first nominations concert outside of Los Angeles, CA. Directly from GRAMMY.com, the event will broadcast LIVE from Bridgestone Arena in the heart of Nashville.
The special will air on CBS Dec. 5 at 10 p.m. ET/PT and 9 p.m. CT. This special typically kicks off GRAMMY season by revealing nominations in several categories while featuring unique performances from past GRAMMY winners and/or nominees.
“We are excited for the opportunity to bring ‘The GRAMMY Nominations Concert Live!!’ to Nashville this year as we recognize our nominees for the 55th Annual GRAMMY Awards,” said Neil Portnow, President/CEO of The Recording Academy. “Nashville’s rich musical and cultural history is so important and vital to our industry, and indeed to the world — a fact The Academy has recognized for decades by locating one of our most thriving and active Chapters there. We look forward to celebrating the year in music in such a passionate, vibrant and flourishing city.”
“Having ‘The GRAMMY Nominations Concert Live!! ‘ in Music City is a perfect fit,” said Nashville Mayor Karl Dean. “This announcement further validates that Nashville is a destination on the rise, and our rich musical heritage has once again put us on the national stage. This is tremendous news for Nashville, and we look forward to working with The Recording Academy to ensure the show’s success.”
This concert special marks the fifth time nominations for the annual GRAMMY Awards will be announced live on primetime television. Last year’s airing of the nominations special helped lead to increased ratings for the 54th Annual GRAMMY Awards, which attracted 39.9 million viewers, the largest GRAMMY audience since 1984 and the second largest in history. The telecast was also the biggest social event in the history of television, drawing 13 million social media comments with the conversation on Twitter reaching a record high at 160,341 tweets per minute during the live telecast. Additionally, the 54th GRAMMY Awards telecast has received six Emmy nominations, including in the Outstanding Special Class Programs category.
The road to Music’s Biggest Night begins with “The GRAMMY Nominations Concert Live!!” and culminates with the 55th Annual GRAMMY Awards, live from Staples Center in Los Angeles on Sunday, Feb. 10, 2013, and broadcast on CBS at 8 p.m. ET/PT.
With country music becoming more and more popular, this move seems to be a calculated move from the Academy. What do you all think of this move? Who are you hoping will grace the stage at this special?