Via StandUp2Cancer:
Building on two historic fundraising telecasts in 2008 and 2010, Stand Up To Cancer will return to primetime television on Friday, September 7 (8:00-9:00 PM ET & PT). Executive producers Gwyneth Paltrow and Joel Gallen will join Stand Up To Cancer’s production team to deliver a one-of-a-kind show featuring performances from top recording artists, and celebrities from film, television and sports engaging viewers with powerful stories and a moving call-to-action.
This star-studded appeal will continue to build public support for groundbreaking translational research accelerating the delivery of new therapies to patients, getting them from the “bench to the bedside” as quickly as possible. SU2C brings together scientists from different disciplines across various institutions to collaborate.
ABC, CBS, FOX and NBC are donating one hour of simultaneous commercial-free primetime for the nationally televised fundraising special on September 7, to be broadcast live from the Shrine Auditorium in Los Angeles. HBO, HBO Latino, Bio, LMN (Lifetime Movie Network), Logo, MLB Network, mun2, Palladia, TBS and VH1 have also committed to carry the Stand Up To Cancer telecast, with other cablers expected to, as well. The program will include a celebrity phone/multi-media bank that will allow viewers to interact with participating talent. Viewers will also be able to donate via text-to-give and at standup2cancer.org. One hundred percent of all public donations will go directly to cancer research.
The first two SU2C telecasts took place on September 5, 2008 and September 10, 2010, and have been viewed in more than 190 countries. To date, more than $180 million has been pledged for SU2C’s innovative cancer research. Since 2008, SU2C has made grants to seven multi-disciplinary “Dream Teams” of researchers as well as to 26 young innovative scientists who are undertaking high-risk, potentially high-reward projects to end the reign of cancer as a leading cause of death in the world today. Sixty-eight institutions are currently involved.
Talent participation in the 2012 SU2C broadcast will be announced as the special nears. Right now the following personalities are confirmed: Gwyneth Paltrow, Julia Roberts, Matt Damon, Michael Douglas, Jessica Biel, Samuel L. Jackson, Jeremy Renner, Emma Stone, Seth Rogan, Simon Baker, Jordana Brewster, Diem Brown, Dana Delany, Chelsea Handler, Marg Helgenberger, Rashida Jones, Minka Kelly, Joe Manganiello, Jillian Michaels, Masi Oka, Ana Maria Polo, Alison Sweeney, and SU2C co-founder Katie Couric. Taylor Swift, Alicia Keys, Coldplay, and Tim McGraw are scheduled to perform.
